Turn Your Idea Into Business
Note by author Kgadi Mmanakana
The number one reason I ventured into strategy consulting and entrepreneurship development is because at my core I really want to see businesses that are being started staying in business. I really want to see entrepreneurs starting businesses and becoming CEOs not only on business cards and CIPC certificate but actual CEOs of businesses with payroll, premises, and market share. I decided to start by playing my part at grassroots level – working directly with entrepreneurs and startups, starting from the ground up. And over the past 5 years I have been involved full-time in this work, supporting the building, and launching of businesses, observing the major contributors to startup failure and enablers of business growth.
This book is my contribution towards creating an archive of insights focused on enabling business growth for entrepreneurs and startup business owners. Decoding Entrepreneurship is my contribution towards the Entrepreneurship Development Ecosystem archive to serve as an Enterprising Tool that guides aspiring entrepreneurs and business owners on how to go about moving from a state of having a business idea to a state of making money from the idea they have. It builds up on the contribution made by my other work, The Art and Science of Entrepreneurship (2020), which re-introduced entrepreneurship and provided pointers on how to develop entrepreneurial capabilities, as an individual. Decoding Entrepreneurship focuses on turning an idea into a business using Design Thinking.
The book provides a step-by-step guide to help you turn your business idea into a business.
The book provides a step-by-step guide to help you turn your business idea into a business. Step 1 helps you determine the difference your idea will be bringing. Step 2 helps you test if there’s a market for your idea and if the idea is worth investing in. Step 3 helps you get a preview of your business and what it will require to launch. Step 4provides pointers on how you can finance your business. Step 5 gives you pointers on how you can position your business in the market to gain competitive advantage over your rivals. Step 6 guides you on how to go about entering the market and securing your first customer.