The Art and Science of Entrepreneurship
Let's get real about Entrepreneurship; what sets those that win at this process of turning ideas into profitable ventures from those who lose. Understand how the culture of Entrepreneurship in your society affects you, the dark side of Entrepreneurship and how to build your entrepreneurial mindset and build your capabilities to help you build a profitable business.
The Art and Science of Entrepreneurship is my contribution in the Entrepreneurship Development Ecosystem towards cultivating an entrepreneurial culture that enables entrepreneurs to build successful ventures. It reconciles the creative aspect (Art) of Entrepreneurship which constitutes genetic and psychological makeup of an entrepreneur as well as their outlook on life, with the systematic aspect (Science) of Entrepreneurship which constitutes business planning and strategy development to help entrepreneurs build and manage their businesses.
Currently the two are out of sync, hence most businesses fails.
In the book I reintroduced entrepreneurship (as a process) and the realities of founding a business including the dark side of Entrepreneurship, the impact of the society's perception of Entrepreneurship as an attractive career choice on the success of Entrepreneur' ventures. And then I provide insights collected from various entrepreneurs that built successful businesses on what it takes to build a successful business.